Sunday, 10 November 2019


1.      Have a plan: think ahead, about (hard) facts and figures, and (soft) thoughts and feelings
2.      Know your audience (their interests, bias, fears) and who or what influences them
3.      Be clear about your role, and their role: who plays what parts in this performance
4.      Plan what you say (substance),how you say it (style) and here you say it (location)
5.      Repeat the same message for consistency, tailored to each audience for their understanding
6.      Listen, watch and learn from feedback, if necessary revise, adapt and adopt changes
7.      Appeal to the majority, don’t try to convert the extreme
8.      Acknowledge and manage dissent, don’t deny, defend or denigrate opposition

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